'First Choice' is a UK-based travel firm founded in 1973. On December 2017, a televsion advert was released depicting the Turner family, parents Mike and Janet and children Harry and Gracie, rapping about their holiday thanks to going all-inclusive in a music video. In the second half of the advert, the family are enjoying themselves in pink inflatable suits. 

A version of the advert was also put up with the lyrics shown.