CoverGirl is an American cosmetics brand founded in 1961, with models endorsing them in advertising as CoverGirls. Katy Perry was announced as Covergirl in September 2013, and retained the position until January 2016. In December 2015, an advert for Plumpify mascara aired; at certain points, Katy Perry enjoys herself with a skirt that appears as a ball and then inflating like a balloon.

Plumpify Mascara Edit